• Project Overview:
In this project, I worked on a complete rebranding for the "רק היום" supermarket. The goal was to refresh the brand's identity and create a cohesive and modern design that aligns with the supermarket's values and target audience.

• Logo Design:
The new logo was inspired by a megaphone, symbolizing the vibrant market atmosphere and the dynamic callouts for deals and attractive prices, effectively engaging the audience and connecting to sales. The chosen brand colors—orange and blue—were carefully selected to convey energy, trustworthiness, and dynamism. Designed with a clear emphasis on readability, even from a distance, the logo prominently features the supermarket's name and tagline, ensuring versatility across various marketing materials and formats..

• Brand Materials:
The rebranding project included the development of a wide range of marketing and branding materials to establish a unified visual identity:

• A redesigned logo.

• Promotional videos for billboards.

• Flyers, ads, and business cards.

• Branded promotional brochures and shopping bags.

• Posters, website designs, and Instagram posts.